WOLA's Brand Colors

Click on a circle to copy the HTML code for that color.

Primary Colors

The primary colors establish a consistent communications and materials. The grey and white serve as a neutral base that reprent our values as credible and committed.

  • Slate Grey: Credible
  • White: Committed

90% Black

HTML #404041

CMYK 0 / 0 / 0 / 90

RGB 65 / 64 / 66

White

HTML #FFFFFF

CMYK 0 / 0 / 0 / 0

RGB 255 / 255 / 255

Pantone Warm Gray 2 CP

HTML #D5D0CA

CMYK 6 / 7 / 10 / 11

RGB 213 / 208 / 202

Secondary Colors

The secondary colors create emphasis and differentiation within specific campaigns and programs for WOLA when necessary. Usage should be limited to highlight headlines and text. Each color represents WOLA’s complete set of values.

  • Blue: Influential
  • Green: Innovative
  • Purple: Courageous

Pantone 186 CP

HTML #00B5EF

CMYK 83 / 1 / 0 / 0

RGB 0 / 181 / 239

Pantone 360 CP

HTML #65BD60

CMYK 63 / 0 / 84 / 0

RGB 101 / 189 / 96

Pantone 266 CP

HTML #603F99

CMYK 76 / 90 / 0 / 0

RGB 96 / 63 / 153

Expanded Color Palette Options

  • Red: Agressive, Energetic, Provocative, Attention-grabbing
  • Orange: Vitality, Fun, Exuberance
  • Yellow: Positivity, Light, Warmth, Motivation, Creativity

Pantone 2995 CP

HTML #DA1A32

CMYK 2 / 100 / 85 / 6

RGB 218 / 26 / 50

Pantone 166 CP

HTML #F26322

CMYK 0 / 76 / 100 / 0

RGB 242 / 99 / 34

Pantone 7406 CP

HTML #F9C606

CMYK 0 / 20 / 100 / 2

RGB 249 / 198 / 6

Color Tool for Data Visualizations

Create a multi-hued color scale from

to

with

stops.

Recommended Resources

Functional CSS Classes: